Visit Nepal 2020 is Nepal’s commitment to improving its competitiveness through investment, innovation, infrastructure development, regulatory reform,
new product offerings, environment and wildlife conservation, and greater efficiencies and excellence in service standards with the objective of developing the tourism industry as a key economic development strategy of the country.
The government declared 2020 as the Visit Nepal Year with a target to achieve two million arrivals and daily spend of over $75. Visit Nepal 2020 is positioned as a Lifetime Experience in a bid to position Nepal as one of the world’s most unique
experiential and lifetime value destination.
With an outstanding portfolio of tourism assets from the highest mountains in the world to living cultures, Gods and Goddesses, Nepal is
also home to a rich heritage, adventure, spirituality, regional diversity, warm and welcoming people, abundance in wildlife and natural resources, arts, recreation and entertainment, safety and exceptional hospitality.
Opening its doors to the world in the 1950’s, Nepal has caught the imagination of the most discerning travellers and adventure seekers.
In 2018, Nepal received 1,173,072 international tourists excluding overland travellers. The top arrivals were from India, China, Sri Lanka, USA and UK. Average length of
stay is 12.6 days and per day expenditure amounts to $54. In 2018, share of FDI in tourism was 11.47% at Rs 23,855.50
million. The hospitality sector has shown immense promise with several international hotel chains having already entered or in the process of entering the market.
Strategically positioned between two of the worlds largest economies – India and China – Nepal has immense opportunity for growth in the tourism sector. To build the resilience and competitiveness of the
tourism industry and grow its economic contribution, the government has identified key areas of focus in all the provinces with emphasis on infrastructure development and connectivity. Primary focus areas are building
of road and rail networks, airports and cable cars, opening of new trekking and mountaineering routes, air safety and aviation expansion, stadiums and convention centres. In addition, there
is importance on retaining and upgrading existing facilities while creating new opportunities and leveraging